An iconic image that helped bring about real and positive change. Like an Exhibit A, this photo helped overcome computer maker Apple
resistance and change the way old computer parts are handled.
products and how involved they were in ensuring their products were
recycled responsibly. We still do. Dell jumped ahead and began to take back all of
their equipment. Apple was falling way behind other makers and
refusing to talk about making changes. Greenpeace decided to talk to
the company through their customers and this image helped them
understand the issue. It shows a colorful Apple keyboard in the hands
of a Chinese child in front of a huge stack of obsolete electronics.
After a year of “Green My Apple” events, Apple finally got the point
and announced plans to stop putting toxic materials in their products
and to start responsibly recycling their equipment.
Published in reports, displayed at news conferences and on web pages,
this image kept the campaign alive and directed. This is the power of
photography to reveal the truth and inspire action